In a recent interview, Jon Gibson, head of transformation at Keywords Studios, revealed a startling insight: of over 500 AI tools tested for game development, only about six have proven genuinely useful. This revelation underscores a critical issue in the industrymany AI solutions are created without a clear understanding of the specific challenges they aim to solve, leading to tools that may look impressive but lack practical application. Gibson describes the current landscape of AI as being in a “chaos phase,” where developers are experimenting with various tools without a coherent strategy.