In a thrilling announcement, SEGA is gearing up to celebrate the 35th anniversary of Puyo Puyo in 2026, alongside Sonic the Hedgehog’s milestone. The festivities will kick off with the Dairensa! project, a nod to a beloved song from the puzzle game series, promising fans a plethora of exciting initiatives and events. On February 1, 2026, SEGA will host a special live stream featuring voice actors, live demos, and updates on the mobile game Puyo Puyo!

After numerous delays, Sonic Rumble is finally set to launch globally on November 5, 2025. This highly anticipated 32-player online platformer will be available on both PC and mobile platforms, including Steam, iOS, and Android. The game has been in soft launch for some time, allowing players to experience its unique gameplay and character roster, which features toy versions of beloved Sonic characters. One of the standout features of Sonic Rumble is its commitment to a fair gaming experience.

Sega has reignited the age-old rivalry with Nintendo by resurrecting its iconic ‘blast processing’ ad in a new promotion for Sonic Racing: CrossWorlds. This clever marketing strategy not only pays homage to the fierce competition of the ’90s but also positions Sonic Racing as a viable alternative to Mario Kart World, which has shifted its focus to an open-world format. The ad features a humorous jab at Mario Kart, showcasing Sonic Racing’s traditional karting structure that many fans still crave.